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Reinke Recognizes Roehr’s Machinery as

Top Ten Dealership in United States and Canada


(DESHLER, Neb. – November 20­­, 2014) – Reinke is excited to announce that Roehr’s Machinery, Inc., with locations in Beatrice and Hebron, Neb., has been recognized as one of the top ten highest selling dealerships throughout the United States and Canada, in acknowledgment of the company’s 2013-2014 marketing year success.

The company’s was also recognized as a top five highest selling dealer in the East Central Territory, and they received a Gold Reinke Pride award. The dealership was honored during Reinke’s recent annual convention held October 23-25, 2014, in Palm Springs, Calif.

Used Machinery, New Farm equipment

“Congratulations to Roehr’s Machinery on this well-deserved recognition,” said Reinke Director of Marketing Tom Palmertree. “We are proud to have them as a dealer and appreciate their ongoing commitment to Reinke and to their community.”

Reinke dealerships from across the United States and Canada gather each year to attend the company’s sales convention. The convention awards ceremony recognizes select Reinke dealerships for their hard work and dedication to sales and marketing throughout the past year.

Gold, silver and bronze Reinke Pride awards were given to a total of 118 dealerships this year. The Reinke Pride awards are determined as part of an incentive program that distinguishes superior achievement levels according to an evaluation based on a dealership’s exterior and interior housekeeping and maintenance, indoor and outdoor displays, safety, retail environment, merchandising, professionalism, promotions and event participation, and market share.

“We really look forward to coming together each year to recognize the efforts of our dealers and applaud them among their peers,” said Palmertree. “Our annual convention is also an opportunity for us to share ideas, learn from one another and get set for another successful year serving the agriculture industry.”


Headquartered in Deshler, Neb., Reinke Manufacturing Company, Inc. is one of the world’s most recognized manufacturers of center pivot and lateral move irrigation systems. Since 1954, Reinke has developed products designed to increase agriculture production while providing labor savings and environmental efficiencies. Reinke is a continued leader in industry advancements as the first to incorporate GPS, satellite-based communications and touchscreen panel capabilities into mechanized irrigation system management. For more information on Reinke or to locate a dealership, visit www.reinke.com or call 402-365-7251.